SAMPLE OF KEYNOTE SPEAKERS

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Liselotte
RIESEN
Head of Sales & Marketing
Madalena
FALCAO
Marketing Director
Maarten
VAN OIRSCHOT
Operations Lead Neurology Europe
Girish
KULKARNI
Vice President Strategic Marketing
Tim
CAVE
Vice President, Medical Affairs Strategic Planning & Digital Practices
Rinat
LIVNE
Senior Director Sales and Marketing RX Branded Products

SELECTED CASE STUDIES

Selected Case Studies from the Agenda

Madalena FALCAOMarketing Director
Abbott

Digital and Diagnostics – A cultural transformation

Changes occurring in the healthcare sector present challenges at every
level particularly for laboratories. Two essential questions and the role
of digital strategy:

  • How to demonstrate the value of laboratory services; a small
    fraction of hospital’s budget that directly impact 75% of value-
    based performance areas?
  • How to transform and equip an organization to serve and shape
    the evolving needs of the laboratory, decision makers and
    patients?
Tim CAVEVice President, Medical Affairs Strategic Planning & Digital Practices
GSK

Integrated Digital Strategy

  • New business model and integrated digital strategy
  • Examples of Virtual meetings and learnings
  • Building capabilities
Girish KULKARNIVice President Strategic Marketing
Fresenius Kabi

Integrating digital into the overall marketing, sales and medical education strategy

The current scope of digital marketing and various digital tools used by pharma industry. How to effectively use these tools to ensure successful differentiation and increasing brand awareness.

Rinat LIVNESenior Director Sales and Marketing RX Branded Products
Teva

Integrating the “D” into F2F

  • Making the digital marketing part of the new internal product/sales manager language – creating digital thinking
  • Ensure “fusion” of on-line and off-line efforts while respecting legal and regulatory guidelines
  • Picking projects that yields quick wins-and celebrating it
  • Recruiting skilled team and internal training
  • Adapting organizational structure