SAMPLE OF KEYNOTE SPEAKERS

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Liselotte
RIESEN
Head of Sales & Marketing
Madalena
FALCAO
Marketing Director
Maarten
VAN OIRSCHOT
Operations Lead Neurology Europe
Claudio
CIPRIANI
Director of Customer Engagement
Tim
CAVE
Vice President, Medical Affairs Strategic Planning & Digital Practices
Rinat
LIVNE
Senior Director Sales and Marketing RX Branded Products

SELECTED CASE STUDIES

Selected Case Studies from the Agenda

Madalena FALCAOMarketing Director
Abbott

Digital and Diagnostics – A cultural transformation

Changes occurring in the healthcare sector present challenges at every
level particularly for laboratories. Two essential questions and the role
of digital strategy:

  • How to demonstrate the value of laboratory services; a small
    fraction of hospital’s budget that directly impact 75% of value-
    based performance areas?
  • How to transform and equip an organization to serve and shape
    the evolving needs of the laboratory, decision makers and
    patients?
Tim CAVEVice President, Medical Affairs Strategic Planning & Digital Practices
GSK

Integrated Digital Strategy

  • New business model and integrated digital strategy
  • Examples of Virtual meetings and learnings
  • Building capabilities
Claudio CIPRIANIDirector of Customer Engagement
MSD Italy

Disruptive innovation in digital health: the 1st ChatBot in the Pharma Industry

How the digital environment is changing healthcare, the role of Artificial Intelligence, the new omnichannel communication with customers
  • MSD Italy launched the first ChatBot in the pharma industry for physicians
Rinat LIVNESenior Director Sales and Marketing RX Branded Products
Teva

Integrating the “D” into F2F

  • Making the digital marketing part of the new internal product/sales manager language – creating digital thinking
  • Ensure “fusion” of on-line and off-line efforts while respecting legal and regulatory guidelines
  • Picking projects that yields quick wins-and celebrating it
  • Recruiting skilled team and internal training
  • Adapting organizational structure