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SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

Thorsten
MINTEL

Director Customer Management

CASE STUDY / DAY 1

Collaboration Between Big Pharma and Start-Ups – Models to Engage and Hurdles to Overcome

Innovation does not only come from R&D in pharma companies. Digital innovations and e-health approaches along the patient journey are often developed by start-ups.

  • How can pharma companies get access to those innovators, are there opportunities and risk?
  • How do collaborations models look like? And what about the cultural differences?
  • Cases from Pfizer and the learnings so far

CASE STUDY / DAY 1

Brand Launches in the Digital World

How do we position our brands in the retail market successfully, while enhancing the patient journey with a small marketing budget? Learn about a brand that is at the forefront to change the market, enhance the experience and change the broader market perception.

  • Brand Market Overview
  • Organisational Goals/Expectations
  • Patient Journey?
  • Solutions
  • Lessons Learned

Milijana
DROBNJAK

Director Marketing

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Pieter
DE MUYNCK

Global Marketing Director

Haider
ALLEG

Global Head of Digital Excellence

Thorsten
MINTEL

Director Customer Management

Milijana
DROBNJAK

Director Marketing

Denise
DEWAR

Digital Hub Director

Alexander
ALMEROOD

Associate Marketing Director MS

CASE STUDY / DAY 2

Content Marketing – A Fundamental Requirement for Digital Marketing
  • Moving towards a challenging sales approach
  • What does it take to get and keep the salesforce engaged?
  • The benefits of closed loop marketing
  • Make it interactive
  • Technology is enabler, not a goal

Pieter
DE MUYNCK

Global Marketing Director

Haider
ALLEG

Global Head of Digital Excellence

CASE STUDY / DAY 2

Creating Obsession for Rx Brands

With this presentation, let’s go to the basics on why we as an industry are not able to create the level of experiences that other industries do. It is not always regulations, unfortunately, that are stopping us. We do are perhaps our own enemies when it comes to creating brands that ultimately drive changes and build unforgeable experiences.

  • Understand what are the mechanical components of branding vs. marketing vs. commercial operations
  • How to build brands from within to serve an outside community
  • Why digital marketing or start-ups are not remedies for brand building
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See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

6th Annual CEM and Customer Loyalty MENA Summit
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