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SPEAKERS

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

CASE STUDY / DAY 1

Embrace and Optimize Multichannel Marketing

How can you create and drive a multichannel marketing in a European organisation? Look at how we mobilise different parts of the organisation to re-design IT infrastructure, CRM systems, lead capture, and content funnel design work to boost customer engagement in multichannel fashion.

  • Multichannel marketing
  • Organisational change
  • Create internal buy-in

Lin
LEI

Associate Director Digital Customer Engagement

Paula
BARRIGA

Worldwide Associate Marketing Director

CASE STUDY / DAY 1

Strategic Customer Engagement

While customer centricity has long been as a guiding principle for pharmaceutical companies, many remain basically product-centred. By employing a strategically driven customer engagement process, companies are able to integrate the customer in the value creation process, either by extracting value from the customers as well as delivering a higher value experience. This will enable a competitive edge.

  • From product to customer centricity
  • Short-term transactions vs. long-term relationships
  • Customer trust: understanding the dynamics

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Nadja
DE WOLF

Director of Public Affairs & Patient Experience

Klara
ZIMMERMANN

Nordic Brand Manager

Ute
WOLFF

Director Global Multi-Channel Strategy & Execution, Head of Implementation

Paula
BARRIGA

Worldwide Associate Marketing Director

Hicham
NAIM

Senior Director - Head of Customer Experience Strategy & Operations

Lin
LEI

Associate Director Digital Customer Engagement

CASE STUDY / DAY 2

Unboxing Customers – the Importance of Context, Expectations and Goals at Every Touchpoint

Customer segmentation is becoming increasingly data driven. While this makes identifying target customers and their current prescribing behaviour more effective and objective than ever, it does not resolve the challenge of how to frame a message to make the interaction at a specific touchpoint as effective as possible. Often we put customers into boxes such as ‘patient focused‘, ‘conservative‘, ‘scientific‘ – but in reality, what ‘box‘ a customer is in and hence how a message should be framed can be highly situation and channel dependent.

  • Applying insights from the field of Behavioral Economics to ‘unbox‘ customer interactions at every touch point
  • Framing as a powerful tool to align messages with the current context, expectations and goals

Klara
ZIMMERMANN

Global Head of Commercial Excellence

Nadja
DE WOLF

Director of Public Affairs & Patient Experience

CASE STUDY / DAY 2

5 Tips on How Content Marketing Can Boost Patient Engagement
  • Concept
  • Social media network
  • Influencer marketing
  • Co-creation
  • Multichannel
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

8th Annual Pharma Marketing Summit - Digital Marketing & CEM
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