SAMPLE OF KEYNOTE SPEAKERS

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Liselotte
RIESEN
Head of Sales & Marketing
Alberto Jose
SANCHO
Senior Marketing Director
Maarten
VAN OIRSCHOT
Operations Lead Neurology Europe
Girish
KULKARNI
Vice President Strategic Marketing
Tim
CAVE
Vice President, Medical Affairs Strategic Planning & Digital Practices
Rinat
LIVNE
Senior Director Sales and Marketing RX Branded Products

SELECTED CASE STUDIES

Selected Case Studies from the Agenda

Alberto Jose SANCHOSenior Marketing Director
Mylan

Sales Representative role in a Health Care Digital environment. A multichannel approach

The current trend of decreasing the face to face F2F interactions will continue in the future, and increase the digital contacts through different channels. Labs insist on presenting the whole portfolio in detail with information the HCP doesn`t want to hear and won`t remember. Future success will rely on how sales reps will engage HCP combining F2F with some new interactive communication channels.

  • Promotional Future Landscape
  • Health Care professional preferences in the Spanish Market
  • Role of the Health Care sales representative. The multichannel approach
Tim CAVEVice President, Medical Affairs Strategic Planning & Digital Practices
GSK

Integrated Digital Strategy

  • New business model and integrated digital strategy
  • Examples of Virtual meetings and learnings
  • Building capabilities
Girish KULKARNIVice President Strategic Marketing
Fresenius Kabi

Integrating digital into the overall marketing, sales and medical education strategy

The current scope of digital marketing and various digital tools used by pharma industry. How to effectively use these tools to ensure successful differentiation and increasing brand awareness.

Rinat LIVNESenior Director Sales and Marketing RX Branded Products
Teva

Integrating the “D” into F2F

  • Making the digital marketing part of the new internal product/sales manager language – creating digital thinking
  • Ensure “fusion” of on-line and off-line efforts while respecting legal and regulatory guidelines
  • Picking projects that yields quick wins-and celebrating it
  • Recruiting skilled team and internal training
  • Adapting organizational structure