skip to Main Content

EVENT BIO

See breakdown of all you need to know about our Summit

HOT CONFERENCE TOPICS

  • Development of digital marketing strategies
  • Customers segmentation and effective customer experience in pharma
  • Embrace of multichannel marketing
  • Utilisation of digital marketing
  • Presence of pharma companies in social media
  • Value and attribute of pharma digital success

WHO WILL YOU MEET

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from Pharmaceutical industries involved in:

  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management
  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Patient Centricity
  • Market Access

Workshop A
9 October 2018 I 15.00 – 16.00

Digitalisation in pharma

  • How to reach the right proportion of the traditional and digital channels in a sales process?
  • What kind of digital tools are helping you drive the profit and increase the sales and marketing?
  • What are the most efficient ways to leverage and analyse the data?
  • Integration of artificial intelligence to be on a new level of your customers’ needs understanding. Benefits and pitfalls of AI for pharma

Workshop B
9 October 2018 I 16.00 – 17.00

Trends and challenges in 2018

  • The impact of GDPR in your country and how to tackle the launch/sale of the new product under restricted conditions?
  • How to keep your product uniqueness in the product differentiation on the cluttered market?
  • How to use the right multichannel in the sales process? Is it possible to focus only on some of them? What is better?
  • Distinguishing the message based on the behavioral and attitudinal segments of your customers. Will it raise your ROI?

WHAT DELEGATES SAID

8th Annual Pharma Marketing Summit - Digital Marketing & CEM
will start in
TIME IS RUNNING OUT! DON’T RISK MISSING IT
Back To Top