EVENT BIO

See breakdown of all you need to know about our Summit

HOT CONFERENCE TOPICS

  • The changing face of pharmaceutical marketing
  • Customer experience in the digital economy
  • Patient segmentation & patient engagement
  • Pharma adoption of social media
  • Value and attribute of pharma digital success
  • Building relations with HCPs
  • Trend analysis and marketing strategies

WHO WILL YOU MEET

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from pharmaceutical industry involved in:

  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management
  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Patient Centricity
  • Market Access

PRE-CONFERENCE WORKSHOPS

Workshop A 15:00 - 16:00

Value and Attribute of Pharma Digital Success

10 October 2017, 15:00 – 16:00

  • Persuading the key decision makers and brand managers of the value of digital and the improved results it brings
  • Launching a campaign with limited resources. Factors that determine ROI in digital marketing
  • Identifying what should be quantified as a success. Usage of the latest measurement tools, benchmarks and analytics to give an accurate assessment of the digital pharma success
  • Securing sustained investment and digital transformation: how to present your accumulated results for a continued investment

Workshop B 16:00 - 17:00

From Novice to Experts: Train Your Team

10 October 2017, 16:00 – 17:00

  • Savvy employees as a key point in the digital marketing strategy implementation
  • Analyzing the main digital skill gaps in the company and optimizing your workforce. What should a digital marketing dream team look like?
  • Developing the digital culture within your organization. Training your employees in the course of company’s digitalization
  • Innovative ways to inspire employees with your company’s purpose. A great employee experience as a leading factor in CEM

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