See breakdown of all you need to know about our Summit
HOT CONFERENCE TOPICS
- Development of digital marketing strategies
- Customers segmentation and effective customer experience in pharma
- Embrace of multichannel marketing
- Utilisation of digital marketing
- Presence of pharma companies in social media
- Value and attribute of pharma digital success
WHO WILL YOU MEET
Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from Pharmaceutical industries involved in:
- Pharma Marketing
- Digital Marketing
- Content Marketing
- Multi-channel Management
- Customer Experience Management
- Customer Excellence
- Customer Engagement
- Patient Centricity
- Market Access
9 October 2018 I 15.00 – 16.00
Digitalisation in pharma
- How to reach the right proportion of the traditional and digital channels in a sales process?
- What kind of digital tools are helping you drive the profit and increase the sales and marketing?
- What are the most efficient ways to leverage and analyse the data?
- Integration of artificial intelligence to be on a new level of your customers’ needs understanding. Benefits and pitfalls of AI for pharma
9 October 2018 I 16.00 – 17.00
Trends and challenges in 2018
- The impact of GDPR in your country and how to tackle the launch/sale of the new product under restricted conditions?
- How to keep your product uniqueness in the product differentiation on the cluttered market?
- How to use the right multichannel in the sales process? Is it possible to focus only on some of them? What is better?
- Distinguishing the message based on the behavioral and attitudinal segments of your customers. Will it raise your ROI?
WHAT DELEGATES SAID
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