7th Annual Pharma Marketing Summit

Digital Marketing & CEM

 

SEE THE PAST SPEAKERS & CASE STUDIES
FROM LAST ANNUAL

Liselotte
RIESEN
Head of Sales & Marketing
Madalena
FALCAO
Marketing Director
Maarten
VAN OIRSCHOT
Operations Lead Neurology Europe
Claudio
CIPRIANI
Director of Customer Engagement
Tim
CAVE
Vice President, Medical Affairs Strategic Planning & Digital Practices
Rinat
LIVNE
Senior Director Sales and Marketing RX Branded Products

 

PAST CASE STUDIES INCLUDE

Madalena FALCAOMarketing Director
Abbott

Digital and Diagnostics – A cultural transformation

Changes occurring in the healthcare sector present challenges at every
level particularly for laboratories. Two essential questions and the role
of digital strategy:

  • How to demonstrate the value of laboratory services; a small
    fraction of hospital’s budget that directly impact 75% of value-
    based performance areas?
  • How to transform and equip an organization to serve and shape
    the evolving needs of the laboratory, decision makers and
    patients?
Tim CAVEVice President, Medical Affairs Strategic Planning & Digital Practices
GSK

Integrated Digital Strategy

  • New business model and integrated digital strategy
  • Examples of Virtual meetings and learnings
  • Building capabilities
Claudio CIPRIANIDirector of Customer Engagement
MSD Italy

Disruptive innovation in digital health: the 1st ChatBot in the Pharma Industry

How the digital environment is changing healthcare, the role of Artificial Intelligence, the new omnichannel communication with customers
  • MSD Italy launched the first ChatBot in the pharma industry for physicians
Rinat LIVNESenior Director Sales and Marketing RX Branded Products
Teva

Integrating the “D” into F2F

  • Making the digital marketing part of the new internal product/sales manager language – creating digital thinking
  • Ensure “fusion” of on-line and off-line efforts while respecting legal and regulatory guidelines
  • Picking projects that yields quick wins-and celebrating it
  • Recruiting skilled team and internal training
  • Adapting organizational structure

WE ARE LOOKING FORWARD TO WELCOMING YOU ON BOARD IN 2018!

2017 CONFERENCE TOPICS

  • The changing face of pharmaceutical marketing
  • Customer experience in the digital economy
  • Patient segmentation & patient engagement
  • Pharma adoption of social media
  • Value and attribute of pharma digital success
  • Building relations with HCPs
  • Trend analysis and marketing strategies

WATCH EVENT VIDEO

DESIGNED FOR

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from pharmaceutical industry involved in:

  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management
  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Patient Centricity
  • Market Access

PRE-CONFERENCE WORKSHOPS

Workshop A

Value and Attribute of Pharma Digital Success

  • Persuading the key decision makers and brand managers of the value of digital and the improved results it brings
  • Launching a campaign with limited resources. Factors that determine ROI in digital marketing
  • Identifying what should be quantified as a success. Usage of the latest measurement tools, benchmarks and analytics to give an accurate assessment of the digital pharma success
  • Securing sustained investment and digital transformation: how to present your accumulated results for a continued investment

Workshop B

From Novice to Experts: Train Your Team

  • Savvy employees as a key point in the digital marketing strategy implementation
  • Analyzing the main digital skill gaps in the company and optimizing your workforce. What should a digital marketing dream team look like?
  • Developing the digital culture within your organization. Training your employees in the course of company’s digitalization
  • Innovative ways to inspire employees with your company’s purpose. A great employee experience as a leading factor in CEM

SPONSORS 2017

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