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9TH ANNUAL PHARMA MARKETING: DIGITAL MARKETING & CEM

8 – 10 OCTOBER 2019 | BERLIN
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PAST SPEAKERS

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

Pieter
DE MUYNCK

Global Marketing Director

Haider
ALLEG

Global Head of Digital Excellence

Thorsten
MINTEL

Director Customer Management

Milijana
DROBNJAK

Director Marketing

Denise
DEWAR

Digital Hub Director

Alexander
ALMEROOD

Associate Marketing Director MS

CONFERENCE TOPICS 2019

LOOK AT THE TOPICS THAT WERE DISCUSSED

  • Driving Patient Engagement with Content Marketing
  • Multichannel Strategy in the Pharma Environment
  • Marketing Capabilities Meeting Customer Needs
  • Exciting Partnerships Forming Between Big Pharma and Tech
  • Using Digital Marketing to Engage with Customers
  • Future of Brand Development
  • How to Build Meaningful Relationships in the Digital Era?

DESIGNED FOR

Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from pharmaceutical industry involved in:

  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management
  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Customer Centricity
  • Patient Centricity
  • Market Access
  • Brand
  • Digital Customer Analytics

CASE STUDIES

PAST CASE STUDIES INCLUDE

CASE STUDY / DAY 1

Collaboration Between Big Pharma and Start-Ups – Models to Engage and Hurdles to Overcome

Innovation does not only come from R&D in pharma companies. Digital innovations and e-health approaches along the patient journey are often developed by start-ups.

  • How can pharma companies get access to those innovators, are there opportunities and risk?
  • How do collaborations models look like? And what about the cultural differences?
  • Cases from Pfizer and the learnings so far

Thorsten
MINTEL

Director Customer Management

Milijana
DROBNJAK

Director Marketing

CASE STUDY / DAY 1

Brand Launches in the Digital World

How do we position our brands in the retail market successfully, while enhancing the patient journey with a small marketing budget? Learn about a brand that is at the forefront to change the market, enhance the experience and change the broader market perception.

  • Brand Market Overview
  • Organisational Goals/Expectations
  • Patient Journey?
  • Solutions
  • Lessons Learned

CASE STUDY / DAY 2

Content Marketing – A Fundamental Requirement for Digital Marketing
  • Moving towards a challenging sales approach
  • What does it take to get and keep the salesforce engaged?
  • The benefits of closed loop marketing
  • Make it interactive
  • Technology is enabler, not a goal

Pieter
DE MUYNCK

Global Marketing Director

Haider
ALLEG

Global Head of Digital Excellence

CASE STUDY / DAY 2

Creating Obsession for Rx Brands

With this presentation, let’s go to the basics on why we as an industry are not able to create the level of experiences that other industries do. It is not always regulations, unfortunately, that are stopping us. We do are perhaps our own enemies when it comes to creating brands that ultimately drive changes and build unforgeable experiences.

  • Understand what are the mechanical components of branding vs. marketing vs. commercial operations
  • How to build brands from within to serve an outside community
  • Why digital marketing or start-ups are not remedies for brand building

Workshop A
8 October 2019 I 15.00 – 16.00

Multichannel Marketing in the Right Way

  • The role of a multichannel integration in customer relationship management
  • The power of a multichannel strategy that addresses modern customer needs
  • Efficient ways how to set a couple of KPIs and track how the numbers change over the time
  • How advanced is your multichannel and CX offering?

Workshop B
8 October
2019 I 16.00 – 17.00

Digital CEM

  • Choosing the right technology and tools in order to provide better experiences
  • What is the value delivered to the customers with the help of digital?
  • How do we support our customers during digital transformation?
  • Do all the customers want to become digitised?

SPONSORS 2019

A SPECIAL THANK YOU TO OUR SPONSORS

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