15+ Experience Based Case Studies

15+ Experience Based Case Studies

10+ One to One Networking Hours

10+ One to One Networking Hours

3 Interactive Group Discussions

3 Interactive Group Discussions

The 6thAnnual Pharma Marketing Summit: Digital Marketing and CEM
gathers decision makers, professionals and leading experts
from the Pharmaceutical Industry involved in Digital & Content Marketing,
Customer Experience and Engagement.

<p style=line-height:20px;>Susane<br>KELLENAERS</p>

Susane
KELLENAERS

Daiichi Sankyo

Director of Multi-channel Marketing

MULTI-CHANNEL MANAGEMENT AND CUSTOMER ENGAGEMENT

How successful has your company been in reality in the Multi-channel Management?

This case study shows how to optimize the customer engagement within the multi-channel planning as a part of the brand planning execution. The launch of Multi-channel Academy Access affiliates intents to build up a training program to build a confidence, capabilities and comfort among the employees.

  • Setting the scene
  • What are the challenges and how do we cope with them?
  • How do you measure the impact of the Academy and speak in one voice?

Ultimate Session

FOR NETWORKING

Every morning starts with a great ice-breaking activity – Speed Networking Session. This session is designed to give all participants the opportunity to meet and introduce themselves to their fellow participants before the official conference starts.

Don’t forget your business cards!

Provided Networking Sessions include Coffee Breaks, Networking Lunches, a Cocktail Reception, plus informal gatherings outside conference hours – key tools for establishing future business connections with fellow industry peers.

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Ensure your attendance at
this world-class event!
AND BUY TICKETS NOW!

Be quick: Seats are
FILLING UP FAST!

For GROUP REGISTRATION
Contact please Tony Bradley
on +421 221 025 322 or
tony.bradley[at]allanlloyds.com

STARTUPS AND DISRUPTIVE INNOVATIONS

Start-ups and distruptive innovations – are there any risks and opportunities for the pharmaceutical industry?

New kids are on the block! Start-ups do no longer avoid the field of healthcare and its highly regulated market environment. They develop new approaches and solutions for diagnosis, therapy and adherence in a growing number of indications. With fresh ideas, disruptive technologies and customer centric user experience they will lead the healthcare into the next decade.

  • Where are the hotspots for start-ups in healthcare?
  • How to cooperate with start-ups?
  • What is in it for pharma?
  • Promising examples and new challenges for the traditional pharma companies
<p style=line-height:20px;>Thorsten<br>MINTEL</p>

Thorsten
MINTEL

Pfizer

Director Customer Operations, Global Innovative Pharma, Pfizer

Sample of

KEYNOTE SPEAKERS

<p style=line-height:20px;>Vivian<br>MENDONCA</p>

Vivian
MENDONCA

MSD Switzerland

Regional Director - Oncology Market Access and Pricing - EEMEA

<p style=line-height:20px;>Davide<br>BOTTALICO</p>

Davide
BOTTALICO

Takeda

Head of Digital

<p style=line-height:20px;>Leigh<br>TYRER</p>

Leigh
TYRER

Merck

Global Customer Engagement Capabilities Director

<p style=line-height:20px;>Katja<br>LUNDELL</p>

Katja
LUNDELL

Glenmark

General Manager UK

<p style=line-height:20px;>Thorsten<br>MINTEL</p>

Thorsten
MINTEL

Pfizer

Director Customer Operations, Global Innovative Pharma, Pfizer

<p style=line-height:20px;>Susane<br>KELLENAERS</p>

Susane
KELLENAERS

Daiichi Sankyo

Director of Multi-channel Marketing

Another Interesting Case Study from the Agenda

<p style=line-height:20px;>Davide<br>BOTTALICO</p>

Davide
BOTTALICO

Takeda

Head of Digital

DIGITAL IN PHARMA

The Double face of Digital in Pharma

We are living in a deep phase of transformation in pharma. Digital was adopted as a tool to refresh and reinforce the way to communicate with the healthcare professionals. Generally, a Multi-channel communication is built to reach the customers with several triggers. But also the landscape is changing and the patient´s centricity is becoming more than a fashion approach. We need to understand better the difference between the Multi-channel and Digital Health to offer a big opportunity to the pharma industry to change the way of building its marketing approach.

  • Scenario analysis
  • Difference between the Multi-channel and Digital Health
  • Digital as an opportunity to change the paradigm
  • Transformation Case of Takeda Italy

Who will I

MEET THERE?

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from pharmaceutical industry involved in:

  • Pharma Marketing
  • Digital Marketing
  • Content Marketing
  • Multi-channel Management
  • Customer Experience Management
  • Customer Excellence
  • Customer Engagement
  • Patient Centricity
  • Market Access

What differentiates this conference from the rest?

Tired of attending expos, conferences or events where there is little to no interaction or debate with speakers & delegates?

Allan Lloyds events are famed for being highly interactive. Through our special discussion panels and roundtable discussion formats you will be able to discuss in intimate detail all of the complex issues that you are facing with our speakers and delegates.

Attendees of our events are leaders in their respective companies – meaning you will be able to enjoy indepth discussion with peers!

This is where the real learning & development happens

Request 12 PAGE FULL AGENDA

Venue

4th – 6th October 2016 | Berlin

BERLIN

The 6th Annual Pharma Commercial and SFE Summit  will take place in Berlin venue will be announced soon.

Things to do in Berlin:

  • Visit the Brandenburg Gate – Once a symbol of division, now a symbol for the re-unification of Germany
  • Take a Hop on/off bus tour of the city
  • Walk through Checkpoint Charlie – the principal gateway between East and West from 1961 – 1990

WORKSHOP

Workshop A

Optimal level of the customer engagement execution

4 October 2016 (15:00 – 16:00)

  • Theory vs. practice
  • Determining the “customer” – is it the patient or the HCP?
  • Optimal number and size of the patient´s segments
  • Customer needs vs. value
  • How do you not only engage with the customer but also maintain the relationship?

 

Workshop B

Multi-channel marketing in the customer engagement and experience

4 October 2016 (16:00 – 17:00)

  • Aiming to reach the “segment of one”, making each customer feel the message is “customized” and relevant to them
  • What are the most preferred and effective channels?
  • Content vs. Channels
  • How do you manage standing out in the vast world of the digital marketing?
  • What are the strategies to receive a relevant customer feedback?

Request Agenda

 

Drop your details in the form and we will send you the whole 12-page brochure filled with all details about the  6th Annual Pharma Marketing Summit – Digital Marketing and CEM to you.

  • See what keynote speakers will be taking part in the exclusive speaking panel
  • Explore what Case Studies will be discussed by our senior corporate speakers
  • Get the minute by minute breakdown of the conference

Leave us your details and we will take care of the rest!

Testimonials

  • Very interactive event with high profile participants

    Janssen
  • Great opportunity, I gained a lot of information also during the networking breaks

    AstraZeneca
  • Very good and informative conference

    Ferring

GET YOUR PASS!

Would you like to be a part of the 6th Annual Pharma Marketing Summit – Digital Marketing and CEM?

Excellent, but be quick:
Seats are 
FILLING UP FAST! BUY NOW >>>

Don’t miss out!

You’ll receive a confirmation and you can edit the attendee details after the purchase. Payment methods are Credit Card and Bank Transfer.

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