9TH ANNUAL PHARMA MARKETING: DIGITAL MARKETING & CEM
8 – 10 OCTOBER 2019 | BERLINSUMMIT IS OVER

PAST SPEAKERS
SEE THE PREVIOUS SPEAKERS & CASE STUDIES

Pieter
DE MUYNCK
Global Marketing Director

Haider
ALLEG
Global Head of Digital Excellence

Thorsten
MINTEL
Director Customer Management

Milijana
DROBNJAK
Director Marketing

Denise
DEWAR
Digital Hub Director

Alexander
ALMEROOD
Associate Marketing Director MS
CONFERENCE TOPICS 2019
LOOK AT THE TOPICS THAT WERE DISCUSSED
DESIGNED FOR
Members of board, C-level, Senior/Global Vice Presidents, Directors, Heads of departments from pharmaceutical industry involved in:
- Pharma Marketing
- Digital Marketing
- Content Marketing
- Multi-channel Management
- Customer Experience Management
- Customer Excellence
- Customer Engagement
- Customer Centricity
- Patient Centricity
- Market Access
- Brand
- Digital Customer Analytics
CASE STUDIES
PAST CASE STUDIES INCLUDE
CASE STUDY / DAY 1

Thorsten
MINTEL
Director Customer Management

Milijana
DROBNJAK
Director Marketing
CASE STUDY / DAY 1
CASE STUDY / DAY 2

Pieter
DE MUYNCK
Global Marketing Director

Haider
ALLEG
Global Head of Digital Excellence
CASE STUDY / DAY 2
Workshop A
8 October 2019 I 15.00 – 16.00
Multichannel Marketing in the Right Way
- The role of a multichannel integration in customer relationship management
- The power of a multichannel strategy that addresses modern customer needs
- Efficient ways how to set a couple of KPIs and track how the numbers change over the time
- How advanced is your multichannel and CX offering?
Workshop B
8 October 2019 I 16.00 – 17.00
Digital CEM
- Choosing the right technology and tools in order to provide better experiences
- What is the value delivered to the customers with the help of digital?
- How do we support our customers during digital transformation?
- Do all the customers want to become digitised?