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WHAT ARE
THE POWERFUL
STRATEGIES TO MANAGE
Social Media in PHARMA Successfully?
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Big Data Changing
the Way of Company

thinking
&
research
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Need to switch from

to

Mass marketing

Closed Loop Marketing

The 4th Annual Pharma Marketing Summit

with a strong focus on digital marketing and CEM will provide real, actionable advice on how to best implement your digital marketing and CEM strategy through experience based case studies, presented by world leading experts, allowing you to return to your company with concrete ideas to move your company forward! Co-located with the 4th Annual Pharma Commercial and SFE Summit & Risk Management & Pharmacovigilance Summit

Benefits of attending

 

  • Discuss Moving from a Brand Centric to a Patient Centric Approach
  • Explore the Threats and Opportunities of Customer Centric
  • Get updated on the New Technologies for Digital Marketing
  • Examine how to Make Multi-channel Happen - Automated Customer Journeys
  • Debate the best practices in Big Data Analytics
  • Get the Latest Insights on the Changing Healthcare Environment and Implications for Internal Change Management in Pharma
  • Colocated with the 4th Annual Pharma Commercial and SFE Summit & the Risk Management & Pharmacovigilance Summit

 

  Request agenda right now

Event Overview

 

The next generation of consumers has a habit of reshaping industries at inconvenient and unexpected times. Customers want their preferences and behaviors understood and acted upon and their expectations and demands may initially appear irrational or impossible. Today, the retail, banking, and travel industries are in step with their customers, making their moves based on a real-time understanding of consumer behavior. Digital marketing is certainly a more cost-effective way of communicating with customers than traditional marketing.

Join us and network directly with the pioneers in the field who shall provide you with real, actionable takeways for you to move your company forward!

  Read more

Who will I meet there?

 

Members of the Board, Vice Presidents, Directors, Head and Senior Managers involved in the areas of:

  • Global Marketing
  • Marketing, eMarketing, Digital Marketing, Closed Loop Marketing
  • Customer Experience Management
  • Business Development
  • Big Data Analytics
  • Multi-channel & Omni-channel
  • Social Media
  • Patient/customer advocacy
  • Brand Life-cycle
  • Customer Care & Specialty care

 

  Register your interest

Speakers Include:

  • Hilke Rosskamp
    Boehringer Ingelheim Pharma GmbH & Co. KG

    Dep. Marketing PM Germany

  • Dr. Manuela Schneider-Höfferer
    Vifor Pharma

    Vice President, Global Program Head at Vifor Pharma AG - Galenica Group

  • Valentino Guerriero
    Abbott Laboratories

    Customer Excellence Director

  • Martina Bergmann
    Boehringer-Ingelheim

    Head of Marketing channels Solutions

  • Diana Adelbert
    Merck

    Director, Global MultiChannel Marketing Channel Strategy & Integration

Event Countdown

Venue - Berlin

Request agendaRecommend to a Coleague

Testimonials

BIG DATA

Debate the best practices in Big Data Analytics

Customer-centric Culture

Get fresh Insights into developing a customer-centric culture

CRM

Identify how to align your CRM with Digital channels

Channels

Explore how to integrate multichannel and omnichannel in pharma

Sponsors 2013

agnitio basecase connect-medicashowpad 

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