7th Annual Pharma Marketing Summit
Digital Marketing & CEM
SUMMIT IS OVER!
SEE THE PAST SPEAKERS & CASE STUDIES
FROM LAST ANNUAL
Liselotte
RIESEN
Head of Sales & Marketing
Madalena
FALCAO
Marketing Director
Maarten
VAN OIRSCHOT
Operations Lead Neurology Europe
Claudio
CIPRIANI
Director of Customer Engagement
Tim
CAVE
Vice President, Medical Affairs Strategic Planning & Digital Practices
Rinat
LIVNE
Senior Director Sales and Marketing RX Branded Products
PAST CASE STUDIES INCLUDE
Madalena FALCAOMarketing Director
Abbott
Digital and Diagnostics – A cultural transformation
Changes occurring in the healthcare sector present challenges at every
level particularly for laboratories. Two essential questions and the role
of digital strategy:
- How to demonstrate the value of laboratory services; a small
fraction of hospital’s budget that directly impact 75% of value-
based performance areas? - How to transform and equip an organization to serve and shape
the evolving needs of the laboratory, decision makers and
patients?
Tim CAVEVice President, Medical Affairs Strategic Planning & Digital Practices
GSK
Integrated Digital Strategy
- New business model and integrated digital strategy
- Examples of Virtual meetings and learnings
- Building capabilities
Claudio CIPRIANIDirector of Customer Engagement
MSD Italy
Disruptive innovation in digital health: the 1st ChatBot in the Pharma Industry
How the digital environment is changing healthcare, the role of Artificial Intelligence, the new omnichannel communication with customers
- MSD Italy launched the first ChatBot in the pharma industry for physicians
Rinat LIVNESenior Director Sales and Marketing RX Branded Products
Teva
Integrating the “D” into F2F
- Making the digital marketing part of the new internal product/sales manager language – creating digital thinking
- Ensure “fusion” of on-line and off-line efforts while respecting legal and regulatory guidelines
- Picking projects that yields quick wins-and celebrating it
- Recruiting skilled team and internal training
- Adapting organizational structure
WE ARE LOOKING FORWARD TO WELCOMING YOU ON BOARD IN 2018!
2017 CONFERENCE TOPICS
- The changing face of pharmaceutical marketing
- Customer experience in the digital economy
- Patient segmentation & patient engagement
- Pharma adoption of social media
- Value and attribute of pharma digital success
- Building relations with HCPs
- Trend analysis and marketing strategies
DESIGNED FOR
Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, Heads of departments from pharmaceutical industry involved in:
- Pharma Marketing
- Digital Marketing
- Content Marketing
- Multi-channel Management
- Customer Experience Management
- Customer Excellence
- Customer Engagement
- Patient Centricity
- Market Access
PRE-CONFERENCE WORKSHOPS
Workshop A
Value and Attribute of Pharma Digital Success
- Persuading the key decision makers and brand managers of the value of digital and the improved results it brings
- Launching a campaign with limited resources. Factors that determine ROI in digital marketing
- Identifying what should be quantified as a success. Usage of the latest measurement tools, benchmarks and analytics to give an accurate assessment of the digital pharma success
- Securing sustained investment and digital transformation: how to present your accumulated results for a continued investment
Workshop B
From Novice to Experts: Train Your Team
- Savvy employees as a key point in the digital marketing strategy implementation
- Analyzing the main digital skill gaps in the company and optimizing your workforce. What should a digital marketing dream team look like?
- Developing the digital culture within your organization. Training your employees in the course of company’s digitalization
- Innovative ways to inspire employees with your company’s purpose. A great employee experience as a leading factor in CEM
SPONSORS 2017
