8th Annual Pharma Marketing Summit - Digital Marketing & CEM

9 -11 October 2018, Berlin

8th Annual Pharma Marketing Summit will focus on the latest hot topics within the realm of Digital Marketing and CEM and will offer you the one of a kind platform for discussing the current challenges the industry is facing. Some pharmaceutical experts are tired of hearing of the “new approaches”, therefore we will bring you case studies focused on what has been implemented, what has worked and what has failed. Join us at the table, listen and debate about the changing face of pharmaceutical marketing, marketing strategies, patient engagement and targeting, visual content marketing, the optimal level of execution and implementing the customer engagement in theory vs. its practicalities.

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 SUMMIT WILL HOST SPEAKERS FROM THE WORLD’S LEADING COMPANIES

See Sample of Key Note Speakers and Their Case Studies.

Nadja
DE WOLF

Director of Public Affairs & Patient Experience

Paula
BARRIGA

Worldwide Associate Marketing Director

Klara
ZIMMERMANN

Nordic Brand Manager

Hicham
NAIM

Senior Director - Head of Customer Experience Strategy & Operations

Ute
WOLFF

Merck KGaA

Lin
LEI

Associate Director Digital Customer Engagement

EXPERIENCE BASED CASE STUDIES

Unboxing Customers – the Importance of Context, Expectations and Goals at Every Touchpoint

Customer segmentation is becoming increasingly data driven. While this makes identifying target customers and their current prescribing behaviour more effective and objective than ever, it does not resolve the challenge of how to frame a message to make the interaction at a specific touchpoint as effective as possible.

Eli Lilly 

Strategic Customer Engagement

While customer centricity has long been as a guiding principle for pharmaceutical companies, many remain basically product-centered. By employing a strategically driven customer engagement process, companies are able to integrate the customer in the value creation process, either by extracting value from the customers as well as delivering a higher value experience.

Novartis

Embrace and Optimize Multichannel Marketing

How can you create and drive a multichannel marketing in a European organisation? Look at how we mobilise different parts of the organisation to re-design IT infrastructure, CRM systems, lead capture, and content funnel design work to boost customer engagement in multichannel fashion.

Teva

MORE ABOUT SPEAKERS AND CASE STUDIES
HOT CONFERENCE TOPICS

Will Be Discussed

  • Development of digital marketing strategies
  • Customers segmentation and effective customer experience in pharma
  • Embrace of multichannel marketing
  • Utilisation of digital marketing
  • Presence of pharma companies in social media
  • Value and attribute of pharma digital success

WHAT DELEGATES SAID

About Allan Lloyds Events

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See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what Case Studies will be discussed by our senior corporate speakers

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