The 5th Annual Pharma Marketing Summit:
Digital Marketing & CEM
is over.

100+

Satisfied Delegates

Get updates

12+

Networking Hours

Testimonials

TOP 20

Industry Speakers

See example

Over 15

Experience Based Case Studies

More

So make sure you don’t miss out on our next edition in 2016!

Provide us with your contact details and our team will get back to you with all the updates regarding the upcoming edition of this event.

Take advantage to meet the leading experts within the field and discuss the latest challenges all your competitors are facing.

We are looking forward to welcoming you on board in 2016!

STAY UPDATED

See the past Speakers and Case Studies
from Last Annual BELOW

2015

KEYNOTE SPEAKERS

Katja Lundell

Katja Lundell Mylan

Marketing & Sales Director for UK, Ireland and Malta

Anssi Pulkkinen

Anssi Pulkkinen Roche

Head of Strategic Marketing

Olga Kornilova

Olga Kornilova Ferring Pharmaceuticals

Global Senior Manager Competitive Intelligence and Market Research

Vladimir Ivashchuk

Vladimir Ivashchuk Bayer Healthcare Pharmaceuticals

Head of Marketing & Sales Operations Russia

John Gerow

John Gerow AstraZeneca

Executive Director Strategy, Global Commercial Excellence

Ilaria Catalano

Ilaria Catalano MSD

Business Operations & Strategy Executive Director

Interesting Case Studies from the Agenda 2015

Ilaria Catalano

Ilaria Catalano MSD

Business Operations & Strategy Executive Director

STRATEGIC DIGITAL MARKETING

Strategic Digital Marketing: Commercial Innovation and an integrated Go To Market Model

Provide an overview of an integrated go to market model: a new offering of products and digital services to differentiate and increase customer engagement.

• Digital strategy
• Commercial innovation & Got To Market Model
• How to leverage all the available channels to increase customer engagement (including social media)
• Digital execution and measured KPIs

VALUE OF DIAGNOSTICS

Towards Sustainable Healthcare – Value of Diagnostics

• Patient pathways and in vitro diagnostics are pivotal targets in cost-efficient management of diseases
• Sustainability of healthcare is dependent on resources pooling
• In the world of the omni-channel era, marketing may take new roles looking into patient pathways

Anssi Pulkkinen

Anssi Pulkkinen Roche

Head of Strategic Marketing

Vladimir Ivashchuk

Vladimir Ivashchuk Bayer Healthcare Pharmaceuticals

Head of Marketing & Sales Operations Russia

DIGITAL PRACTICES

Digital practices: what works well and what doesn‘t

Enchanted by the last technological fad marketers forget about classic marketing analytical tools and rush forward just to be the first to implement it. It’s time to stop, think, apply the same analytical tools we use for other channels and make the best channel mix for target customers.

• Start with a customer in mind
• Right strategy
• Right team
• Right channels/technology

Ultimate Session

FOR NETWORKING

Every morning starts with a great ice-breaking activity – Speed Networking Session. This session is designed to give all participants the opportunity to meet and introduce themselves to their fellow participants before the official conference starts.

Don’t forget your business cards!

Provided Networking Sessions include Coffee Breaks, Networking Lunches, a Cocktail Reception, plus informal gatherings outside conference hours – key tools for establishing future business connections with fellow industry peers.

What delegates had to say

About our past conferences – VIDEO

SEE WHO IS GOING THIS YEAR

Testimonials

  • Eye-opening event - first experience with topic of Digital Marketing. Learned a lot

    Abbott
  • I have enjoyed this event very much

    Amgen
  • Very interesting exchange of topics, interesting guests

    Bayer


Who this event

WAS DESIGNED FOR

This event was designed for Members of Board, Vice Presidents, Directors, Head and Senior Managers from the Pharmaceutical industry involved in:

• Marketing
• Digital Marketing
• eMarketing
• Global Marketing
• Marketing & Sales
• Business Unit
• Corporate Strategic Marketing
• Alternative Channels Marketing
• Multichannel Marketing
• Brand & Product Management
• Customer Centric Marketing
• Customer Experience

What differentiates Allan Lloyds’s conferences from the rest?

Tired of attending expos, conferences or events where there is little to no interaction or debate with speakers & delegates?

Allan Lloyds events are famed for being highly interactive. Through our special discussion panels and roundtable discussion formats you will be able to discuss in intimate detail all of the complex issues that you are facing with our speakers and delegates.

Attendees of our events are leaders in their respective companies – meaning you will be able to enjoy indepth discussion with peers!

This is where the real learning & development happens

SPONSORS 2015

Venue

6 – 8 October 2015 I Berlin

Hotel Estrel Berlin

The 5th Annual Pharma Marketing Summit – Digital Marketing & CEM was in Hotel Estrel Berlin, Sonnenallee 225, 12057 Berlin, Germany.

Things to do in Berlin:

  • Visit the Brandenburg Gate – Once a symbol of division, now a symbol for the re-unification of Germany
  • Take a Hop on/off bus tour of the city
  • Walk through Checkpoint Charlie – the principal gateway between East and West from 1961 – 1990

WORKSHOP

Workshop A

Designing Customer Journey`s

• How to design a cust omer journey which addresses your business
objectives
• How to decide the right channels for engagement
• How to define the right c ontent for each interaction
• How to measure success

Workshop B

Digital and Omni-Channel Approach

• BIG DATA challenge, how to take advantage of the CRM syst ems, data mining, digital aspe cts in sales, how to use CRM So ftware
• How to best use all the data t o move to customer engagement promotional models
• Selling in A Web-Enabled World

GET UPDATES FOR 2016 EDITION

Provide us with your contact details and our team will get back to you with all the updates regarding the upcoming edition of this event.

Take advantage to meet the leading experts within the field and discuss the latest challenges all your competitors are facing.

We are looking forward to welcoming you on board in 2016!

STAY UPDATED

 

Photos from Last Annual

Contact Details

If you have any questions regarding this event and would like us to get in touch with you, please leave us your details and a member of our team shall get back to you shortly.

Delegate Enquiries
Tony Bradley
E: tony.bradley[at]allanlloyds.com
P: +421 221 025 322
Business Development
Sam Khalaf
E: bus.dev[at]allanlloyds.com
P: +421 221 025 324

Event Production

Robert Atkinson
E: robert.atkinson[at]allanlloyds.com
P: +421 221 025 322

Marketing

Amy Taylor
E: amy.taylor[at]allanlloyds.com
P: +421 221 025 322

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